A night w/ BISCUIT (Art Xtreme Media/ Sweatbox Records – RO)

Daniela Horeanga is a PR professional by day and an all things music purveyor by night. Having started as a Journalist in her home country Romania, her passion for communication and Public Relations have landed her a job in Malaysia 14 years ago. Not long after, Daniela discovered her affinity to electronic dance music and her pursuit to grow its presence in Asia has become a mission. She started organizing events in The Philippines and Thailand. From radio shows to club parties, her journey lead to creating sustainable concepts , meant to support the electronic music scene, discover talent and pursue ideas who would grow the music appreciation in markets where despite the talent, very few dare to display. A die hard Depeche Mode fan since her younger age electronic music ,pop rock and new wave have shaped her music taste and established the base of what she was about to pursue further.
The owner of Art Xtreme Media, an events/art creation company she established in Malaysia 4 years ago, Daniela is hosting various music events throughout KL’s nightlife circuit. Art Xtreme Media is the founder of the weekly party ”The Sweatbox” and the monthly parties “Taboo” as well as Questionmark Wednesdays at The Iron Fairies KL a night dedicated to music industry people. Her passion for the music and furthermore her desire to harness the electronic music scene in Malaysia has lead to a multitude of collaborations across the spectrum. From worldwide artistes and producers to publications, clubs and event spaces which host her parties,radio stations and to several music exchange programs in the region Thailand and Indonesia with the likes of Techno Sake, Panorasuna and Enter The Void passionate promoters of all non mainstream electronic music things. 2018 marks Art Xtreme Media’s stepping stone with a new addition to the various concepts: Sweatbox Records. The record label launched in April 2018 is a platform for both local and worldwide producers to showcase their music abilities in tune with the vibe of The Sweatbox parties. Sweatbox Records’ first compilation: “From Sunset To Sunrise Vol 1” gathers 25 artists and 21 tracks meant to reflect the
journey oriented vibe of Saturday nights, brimming with good fun and energy. Sweatbox Records is a collaboration with the UK hailing My Digital Enemy (currently known as MDE), a worldwide acclaimed duo of producers/artists who are also running their own labels Vudu and Zulu records. Whilst Vudu and Zulu are championing the more baseline oriented spectrum of electronic music, Sweatbox Records comes as a breath of fresh air with releases focused on the deeper ”techyer” side of electronic music. The upcoming releases will keep Sweatbox Records busy as an array of local producers are stepping up with quality music, with the sole aim of putting Malaysia’s electronic music scene on the world map. The desire to deliver a message through her music and the events Art Xtreme Media is organizing has lead Daniela to get behind the decks herself. 2017 marks the year when DJ Biscuit was born and it equally marks her natural progression to deliver her message through her music picks. 2018 saw her hosting “Biscuit +Friends” every Wednesday at Elysium KL, now a defunct place, pursuing a deeper, house music ,oriented night and a string of back to back sessions with both local and international DJs. She plays a variety of sounds from deeper grooves to techno bangers with an accent on minimal undertones as well as having a sweet spot for drum and bass as an influence. Sharing the decks with a multitude of artists from Saab to Subb An to Guti , and having graced the decks in colorful places around the world from Indonesia to Romania to Ibiza, Biscuit continues her journey of delivering good sounds and making people dance as well as turning her music passion into an ever learning process. 2018 also marked the beginning of Sweatbox Thailand, again, a natural progression to expanding the regional family of talented DJs and producers with the focus of catering to the specific taste for electronic music market in Thailand. With an ever expanding regional and worldwide family of music aficionados, Daniela shows no signs of stopping with more projects underway from hosting festival stages to organizing larger scale events. Whether it is a dream for now,the same passion and desire to deliver good vibes to Asia’s growing electronic music market will surely set Daniela on the path to turning the dreams into reality.